Privacy Policy

Last updated: July 1, 2025

This Privacy Policy describes how Apex Licensing Ltd. ("we", "us", or "our") collects, uses, and protects your personal information when you visit www.apexlicensing.com ("Website").

1. Who We Are

2. What Information We Collect

We may collect and process the following types of personal information:

• Newsletter Subscription: Your email address
• Contact Form Submissions: Your name, email, and message content
• Automatically Collected Data: IP address, browser type, and website usage statistics (via analytics tools)

3. How We Use Your Information

We use your personal information for the following purposes:

• To respond to inquiries sent via our contact form
• To send newsletters or updates (only if you have opted in)
• To analyze website performance and usage patterns
• To comply with legal obligations

4. Legal Basis for Processing

We process your data under the following lawful bases:

• Consent – for newsletter signups and form submissions
• Legitimate Interest – to improve website functionality and ensure security
• Legal Obligation – to comply with applicable laws

5. How We Store and Protect Your Data

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse.

Your data is stored securely and retained only as long as necessary for the purposes stated in this policy.

6. Sharing of Personal Data

We do not sell or rent your personal information.

We may share your data with trusted service providers (e.g., newsletter delivery platforms or analytics providers), under data processing agreements and only for the intended purposes.

7. Cookies & Analytics

We may use cookies and analytics tools (e.g., Google Analytics) to collect non-personal information about how visitors use our site.

You can control cookies through your browser settings.

8. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise your rights, please contact us via the form on our website.

9. Third-Party Links

Our site may contain links to external websites. We are not responsible for the privacy practices or content of those sites.

10. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page with a revised effective date.

11. Contact Us